When it comes to choosing whole life insurance, it’s important to look at the company behind the policy to make sure it’s going to stand by it. Gerber Life Insurance has been protecting families like yours since 1967 and our children’s whole life insurance is recommended by over [grow_up_percent]% of reviewers. Many of these reviews are by parents or grandparents who were themselves given the Grow-Up® Plan when they were young and are now buying ones for the youngest generations of their families. A.M. Best, the impartial reporting firm that rates insurance companies on financial stability and ability to meet financial obligations, has awarded Gerber Life an A+ (Superior) rating, most recently in March 2025. It refers only to the overall financial status of the company and is not a recommendation of specific policy provisions, rates or practices of the company. This rating is the second highest awarded out of thirteen possible categories. For 23 consecutive years, Gerber Life has maintained a rating of A (Excellent) or better., A policy for a child works much like any life insurance policy, providing a payout if the child passes away while the plan is in force. Typically, these are small whole life insurance policies , The Gerber Life Grow-Up ® Plan is a children’s whole life insurance policy that can provide lifelong insurance protection for your child or grandchild, as long as premiums are paid. It offers financial protection by providing $5,000 to 50,000 of whole life insurance coverage while also building cash value over time to help provide a nest egg .