5. Follow-up solidifies the first impression: Jude Arijaje, owner of his Minuteman Press Franchise in Philadelphia, PA, prides himself on following up on his meetings with potential and existing clients. “I always leave something behind – a pen, chocolate, candy, scratch pad,” he says, and then continues, “Once every 6 months we do a package and send them to all of our customers.” Follow-up messages through direct mail campaigns and phone calls are ways to create continuity in these new client relationships; they go a very long way towards emphasizing an impression that will last. Staying at the forefront of the minds of these potential customers means standing out with the most striking printed representations of your brand and an accompanying message that is customized for the situation. Select from countless paper stock options and design choices with the help of professionals in the area and thank those new contacts for their time, while suggesting the next steps they can take to further their growth will welcome them into the fold of your current customer base. The great part about follow-up and tools like direct mail is that if recipients do not need anything in particular now, they will definitely remember you when need arises in the future. , One of the most powerful ways to leave a good impression with a new client is by being an active listener. Focus on understanding their needs, goals, and pain points. Don’t interrupt when the client is speaking—allow them to express themselves fully., Would you like to leave a lasting impression on your new clients? This post will show you proven ways to do so along with real-life examples..