There are lots of free and low-budget ways to market your small business, including social media outreach, online ads, content marketing, in-person networking and more. With the right strategy and tools in place, you can attract potential customers for your company without breaking the bank., In this blog post, we will guide you through a comprehensive step-by-step process on how to evaluate a marketing plan effectively and make data-driven decisions for continued growth., In this guide, we’ll explore the building blocks of a good marketing plan and some affordable, effective strategies and tools any business can use to reach its target customers, even if you’re small or local., By using this guide, you can evaluate each marketing effort and prioritise tasks based on what will drive the most meaningful results for your specific business goals. The following breakdown helps you visualise where to start, what to consider next, and which strategies can be implemented later on., Learn how to build a small business marketing plan from scratch with this step-by-step guide. Get expert tips, tools, templates, and a practical checklist to create a marketing strategy that drives real results., Think of your small business marketing strategies as the big picture and tactics as the steps you take to get there. For example, if your strategy is to increase brand awareness, your tactics might include running Facebook ads or hosting a giveaway..