Learn more about Reebok’s new President of Reebok Basketball, Shaquille O’Neal. Reebok sat down with Shaq to chat about the future of the brand., Hall of Famer Shaquille O’Neal has been named the President of Reebok Basketball. Throughout his legendary 19-year professional career, O’Neal tore down backboards and collected championship, Reebok has named former basketball star Shaquille O’Neal as the president of Reebok Basketball, according to a press release emailed to Retail Dive. The appointment comes as Reebok looks to, Retired NBA legend Shaquille O'Neal has been named Reebok's first president of basketball, the company announced Thursday. The company also announced that former NBA great Allen Iverson would, Shaquille O'Neal and Allen Iverson, two of Reebok's most famous signature athletes, have been named president and vice president of the company in an effort to revive the brand., Twenty-five years later, Shaquille O’Neal and Reebok are collaborating again. O’Neal was tapped as the president of Reebok Basketball, a new position at the Authentic Brands Group subsidiary as Reebok seeks to return to the elite basketball segment..