Get over $50K in potential incentives when you start selling with Amazon. Learn howSearchQuick links:Selling on AmazonFulfillment by AmazonEnglishSelect your preferred languageStartLearn how to sellRegistering as a sellerReview steps for creating a seller accountListing productsFind out how to match or create listingsPricing productsUnderstand how to set competitive pricesFulfilling customer ordersDecide on a fulfillment methodPromoting and advertisingDrive discovery with promotions and adsGet the New Seller GuideNewExplore the guideGenerate 6x more first-year salesBrand RegistryProtect and build your brandA+ ContentIncrease sales with better listingsFulfillment by AmazonOutsource shipping, returns, and customer serviceNew Seller IncentivesUnlock $50,000 using the guideWatch overviewIntroducing the New Seller GuideSellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.arrow_outwardNot sure where to start? Take our business quizarrow_outwardReview our FAQGrowOptimize your operationsOutsource your supply chainGet help with shipping, distribution, storage, and fulfillmentFulfill orders from your own warehouseGet faster, cheaper, and more accurate deliveriesLaunch your brandBuild customer loyalty with brand toolsReach more customersAdvertise with AmazonAdvertise in and beyond the Amazon storeSell B2BConnect with business customersSell globallySell to Amazon customers worldwideOutsource your supply chainGet end-to-end supply chain management for multiple sales channels.arrow_outwardNot sure where to start? Take our business quizarrow_outwardReview our FAQServicesToolsFind apps and service providersFind software and service providersBuild your brandTry Amazon tools to grow brand loyaltyGet feedback and insightsReview customer traffic, sales, and ratingsView all toolsProgramsSimplify your supply chainGet help with shipping, storage, and fulfillment Engage with customersAdvertise, promote, and connect with customersSell specialty productsOffer handmade, pre-owned, or customized itemsView all programsAmazon Brand RegistryEnroll your brand with Amazon to access a suite of brand-building tools and protection benefits.arrow_outwardNot sure where to start? Take our business quizarrow_outwardReview our FAQResourcesLearningSeller UniversityLearn how to sell with AmazonBlogGet ecommerce tips and infoCase studiesRead seller success storiesAnnouncementsStay up date on events and servicesView all resourcesGuidesHow to sell onlineGet an overview for running an ecommerce businessWhat is ecommerce?Understand how to launch an online sales channelInventory management best practicesDiscover how to manage and track your inventoryWhat is dropshipping?Find out how to outsource handling and deliveryHow to sell booksLearn how to sell books onlineHow to build an online storeGet tips for setting up an ecommerce storefrontTake the quizRecommendations for your businessAnswer three questions and we’ll suggest the right resources for your business.arrow_outwardNot sure where to start? Take our business quizarrow_outwardReview our FAQPricingReview fees and costsStandard selling feesReview selling plan and referral feesCosts for optional servicesUnderstand costs for optional Amazon servicesCosts for Fulfillment by Amazon (FBA)Get a breakdown of costs for this popular programEstimate fees and costsGet an estimate for a productPreview selling fees, fulfillment costs, and revenueCompare estimates by fulfillment methodCompare FBA with other fulfillment methodsGet an estimate for your FBA inventoryPreview selling fees and costs for your FBA productsRevenue CalculatorCalculate fees and costs for a product, comparing fulfillment methods.arrow_outwardNot sure where to start? Take our business quizarrow_outwardReview our FAQLog inSign upGet over $50K in potential incentives when you start selling with Amazon. Learn howStartLearn how to sellRegistering as a sellerReview steps for creating a seller accountListing productsFind out how to match or create listingsPricing productsUnderstand how to set competitive pricesFulfilling customer ordersDecide on a fulfillment methodPromoting and advertisingDrive discovery with promotions and adsGet the New Seller GuideNewExplore the guideGenerate 6x more first-year salesBrand RegistryProtect and build your brandA+ ContentIncrease sales with better listingsFulfillment by AmazonOutsource shipping, returns, and customer serviceNew Seller IncentivesUnlock $50,000 using the guideWatch overviewIntroducing the New Seller GuideSellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.GrowOptimize your operationsOutsource your supply chainGet help with shipping, distribution, storage, and fulfillmentFulfill orders from your own warehouseGet faster, cheaper, and more accurate deliveriesLaunch your brandBuild customer loyalty with brand toolsReach more customersAdvertise with AmazonAdvertise in and beyond the Amazon storeSell B2BConnect with business customersSell globallySell to Amazon customers worldwideOutsource your supply chainGet end-to-end supply chain management for multiple sales channels.ServicesToolsFind apps and service providersFind software and service providersBuild your brandTry Amazon tools to grow brand loyaltyGet feedback and insightsReview customer traffic, sales, and ratingsView all toolsProgramsSimplify your supply chainGet help with shipping, storage, and fulfillment Engage with customersAdvertise, promote, and connect with customersSell specialty productsOffer handmade, pre-owned, or customized itemsView all programsAmazon Brand RegistryEnroll your brand with Amazon to access a suite of brand-building tools and protection benefits.ResourcesLearningSeller UniversityLearn how to sell with AmazonBlogGet ecommerce tips and infoCase studiesRead seller success storiesAnnouncementsStay up date on events and servicesView all resourcesGuidesHow to sell onlineGet an overview for running an ecommerce businessWhat is ecommerce?Understand how to launch an online sales channelInventory management best practicesDiscover how to manage and track your inventoryWhat is dropshipping?Find out how to outsource handling and deliveryHow to sell booksLearn how to sell books onlineHow to build an online storeGet tips for setting up an ecommerce storefrontTake the quizRecommendations for your businessAnswer three questions and we’ll suggest the right resources for your business.PricingReview fees and costsStandard selling feesReview selling plan and referral feesCosts for optional servicesUnderstand costs for optional Amazon servicesCosts for Fulfillment by Amazon (FBA)Get a breakdown of costs for this popular programEstimate fees and costsGet an estimate for a productPreview selling fees, fulfillment costs, and revenueCompare estimates by fulfillment methodCompare FBA with other fulfillment methodsGet an estimate for your FBA inventoryPreview selling fees and costs for your FBA productsRevenue CalculatorCalculate fees and costs for a product, comparing fulfillment methods.EnglishSelect your preferred languageLog inSign upQuick links:Selling on AmazonFulfillment by AmazonSign upCreate an Amazon seller accountGet 10% back on your first$50,000 in branded salesMore than 70% of Amazon sellers generate their first sale in less than 60 days.1New Seller IncentivesGet started with $50,000 in incentivesReady to sell with Amazon? As a new seller, you can take advantage of a series of incentives.10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier programFree storage and customer returns with auto-enrollment in the FBA New Selection program$50 credit to create Sponsored Products or Sponsored Brands adsWhy create an Amazon selling account?There are endless reasons to sell with Amazon. Here are just a few.Sell in a store more customers trustThe Amazon brand can help you attract and reach more customers. We were ranked the most trusted brand by US consumers in 2023.2Sell with tools and programs that help you succeedIt takes a lot to run a business. That’s why we provide every Professional seller with a full toolkit for listing, pricing, and promoting products. We also offer fulfillment options, advertising solutions, specialty programs, and much more.Sell with high-impact, optional servicesWe provide sellers of all sizes with a range of optional services at a great value—services that are often only accessible to larger businesses. That includes Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Lending.“I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.”Sana Javeri KadriFounder & Chief Executive Officer“Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.”Manasi GanganFounderStart selling with AmazonTry selling in a store that customers trust using high-impact tools and programs.Get 10% back on your first$50,000 in branded sales*A Professional selling account is $39.99/month + selling fees. 1 Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers2 2023 Clarify Capital Survey© 2025, Amazon.com Services LLC. , Login to your Amazon seller account, or sign up to create a seller account. Welcome to Amazon Seller Central Get 10% back on your first $50,000 in branded sales., Company registration number: Enter the number you were issued when you registered your business. This unique identifier isn’t the same as your Employer Identification Number (EIN). The most common GTIN used by Amazon sellers is a UPC, but you might also find an ISBN, EAN, or JAN on your product. In some cases, you might need to obtain a .