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Choosing the right CRM for your real estate business can be a game-changer, significantly impacting how you manage client relationships, track leads, and close deals., A CRM stores and analyzes lead and client data all in one place, including contact information, sales history, service requests, and marketing campaigns. This type of real estate CRM software serves as a single source of truth that can be used across the entire lifecycle of each client, from identifying outreach opportunities to managing post-close communications..