David Bokman of adds, “Probably the biggest most obvious insight you can gain from analyzing your traffic sources is to learn which channel is paying the most dividends. It can help you identify which channels are performing poorly, so you can decide to spend less effort on them over time. But maybe something more important is showing you certain channels that you didn’t invest much effort in, and didn’t expect to yield any benefits, but that are still sending traffic. For example, maybe you didn’t think your ideal audience was on Instagram or LinkedIn, and you only invested in organic search or paid channels. If you see that social is the 2nd or 3rd largest source of traffic for you, you’ll be able to decide if you want to increase efforts there to yield more from it. For example, our site ranks in the top 3 results for most of our target keywords. You’d think that organic search would be our largest channel, but according to Google Analytics, it’s actually Direct.” , 11. Monitor the most engaging traffic sources “Analyzing website traffic sources let us know a lot,” says Nitin Vasu of Growth Blogging. “One great insight marketers can learn from it is that they can know where their content is getting more attention and they can work on that platform more to increase the website traffic.”, To find data for one traffic source, you can search for the traffic source in the search bar above the table. For example, to view organic Google Search traffic, search "google / organic" and press Enter. Dimensions in the report. The Traffic acquisition report includes the following cross-channel traffic source dimensions..