Findings Resource integration on each level of aggregation within a service ecosystem (micro, meso, macro and meta) can co-create and co-destroy value, which leads to the enhancement and destruction of multiple levels of well-being (individual, collective, service system and service ecosystem)., In addition, these laws recognize to the collective ownerships an important role connected to sustainability issues. Accordingly, currently Alpine collective ownership/property is mainly becoming an organization for protecting the local environment and to guarantee a sustainable use of Alpine lands., Finally, in healthcare the beneficial functioning of service ecosystems has been described in terms of wellbeing, meaning ‘ the success of an ecosystem suffers when actors lack a shared worldview regarding how to achieve their common goals., Following previous work on users' value co-creation, we conceptualize value co-creation in a sharing ecosystem as hinging on users' willingness to participate as well as on their positive engagement behaviors., Abstract This study integrates service-dominant logic and institutional theory to develop a conceptual framework that delineates how institutional work can be leveraged to enable value co-creation within partner collaboration ecosystems. We contribute to research and practice by highlighting the importance of institutions (i.e., rules, norms, meanings, symbols, and similar aides to , Our findings indicate that understanding the multiple roles of professionals helps to clarify their influence on value creation at various levels of the service ecosystem. The study also suggests a managerial implication in the form of the importance of identifying professional development and training..