What is an example of a branding strategy?A strong logo is instantly recognizable and has the power to convey a company's values and personal identity to consumers in an instant. In the world of marketing, then, one of the most lauded logos is Nike's iconic swoosh, which was created by graphic designer Carolyn Davidson in 1971 while she was still a student at Portland State University.Reviewing the logo, Nike co-founder Phil Knight reportedly told Davidson, "Well, I don't love it, but maybe it will grow on me []."For her services, Davidson charged only $35 for the design, which has gone on to become one of the most iconic logos in the world. When the company later went public, though, Knight gifted 500 Nike shares to Davidson for her stellar work [].7. Create your brand guidelines. One of the most important tools for your business will be the guidelines—the definitive instructions, parameters, and standards that determine how you present your brand and everything it stands for to the world. Without clear guidelines, a brand can quickly become disjointed and thus dilute your message and weaken your business efforts. According to the 2025 Edelman Trust Barometer, 88 percent of consumers say that whether or not they trust a brand is important to them []., Learn more about brand strategy, why having one is important, and the steps you need to take to create your own brand strategy. Review the elements of a brand strategy template to help you get started., An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward..