An effective cloud data management strategy is a must-have for a modern enterprise—especially as organizations accelerate their adoption of cloud infrastructure, applications, and services. Whether you are moving and synchronizing data across data systems, securing critical organizational and customer data, ensuring high-quality data across systems, or uncovering deep insights into the lineage of critical enterprise data, you need to be able to handle any data requirements across any environment. A offers a significant advantage as all core capabilities are under one unifying umbrella, sharing a common data model., Cloud data management is a way to manage data across cloud platforms, either with or instead of on-premises storage. The cloud is useful as a data storage tier for disaster recovery, backup and long-term archiving. With cloud data management, organizations can purchase resources as needed., A cloud data management platform also enabled JLL, one of the largest professional services and investment management firms in the real estate space, standardize data management principles, access, and other data governance processes for increased consistency and accuracy of data across the enterprise. Cloud Data Management for Modern Enterprises.