Hi I understand you're stuck in a login loop when trying to access your wholesale collection page, even though your account has the correct tag. This is a frustrating issue, and I'm happy to offer some assistance. It does sound like something might be off with the code related to your wholesale collection's password protection.Understanding the Problem:You've password-protected your wholesale collection, which is a smart way to control access. The login loop suggests that something is interfering with the authentication process. Even though you're logging in successfully, the system isn't recognizing that your account has the "wholesale" tag when you try to view the protected collection. This can happen if there's a conflict in the code that checks for the tag or if the password protection is misconfigured.Troubleshooting Steps:Here are some things I'd check to pinpoint the problem:Verify Password Protection Setup: Double-check that you've correctly set up the password protection for your wholesale collection. Go to Online Store > Navigation. Find your wholesale collection page and make sure it's protected by a password. Review the password settings to ensure everything is configured how you want it. Sometimes, a simple reset of the password can do the trick.Theme Code Check (Specifically collection.liquid or similar): I suspect the issue lies within your theme's code, particularly the code responsible for displaying collections (often collection.liquid or a similar template). Look for any code that handles password protection or checks for customer tags. Sometimes themes have built-in logic for password protection, and there might be a conflict with how you've implemented it. If you're not comfortable with code, it might be worth reaching out to your theme developer for assistance.Customer Tag Check (Again): It might seem obvious, but sometimes the simplest things are the culprit. Absolutely verify that the customer account you're using actually has the "wholesale" tag. Go to Customers in your Shopify admin and check the specific customer's profile. A typo in the tag or forgetting to apply it can cause this type of problem. I have seen this happen quite a few times.App Conflicts (If Applicable): If you're using any apps related to customer accounts, memberships, or password protection, try temporarily disabling them to see if they're causing the conflict. Sometimes app interactions create unexpected behavior.Check for Liquid Errors: While editing your code, ensure that you haven't introduced any Liquid errors. Even a small syntax mistake can cause unexpected issues. Shopify will usually give you a warning if there's a problem, but it's a good idea to check your code carefully. I've learned that the hard way!Browser Cache and Cookies: Sometimes, old cached data in your browser can interfere with logins. Try clearing your browser's cache and cookies, or try accessing the page in a different browser or incognito mode.My Recommendation:Given that you suspect a code issue, I'd recommend focusing on the collection.liquid file (or its equivalent) in your theme. Look for any logic related to password protection or customer tags. If you find something, try commenting it out temporarily (using {% comment %} and {% endcomment %}) to see if it resolves the issue. This will help you isolate the problem area.If you need any other assistance, I am willing to help.Best regards,Daisy., The login loop suggests that something is interfering with the authentication process. Even though you're logging in successfully, the system isn't recognizing that your account has the "wholesale" tag when you try to view the protected collection., Our Partner & Developer boards on the community are moving to a brand new home: the .dev community forums! While you can still access past discussions here, for all your future app and storefront building questions, head over to the new forums..