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фильм дом в конце времени смотреть онлайн бесплатно, Best E-Commerce Platforms of 2025 – Forbes Advisor, 8 Best Ecommerce Marketing Tools to Increase Sales - Hotjar, 13 Legit Ecommerce Software Solutions [2025 Complete Guide], Top 8 e-commerce marketing platforms to consider - TechTarget, 5 Best E-commerce Platforms for Marketers in 2025 | Taboola , , .
SummaryTo drive conversions for your ecommerce business, you need to deeply understand your customers. So if you’re a marketing manager or a product marketer, you need to analyze customer data and tailor your digital campaigns to user behavior using a suite of tools across key areas like8 ecommerce marketing tools to drive results (and customer happiness)Nothing helps you create campaigns like deeply understanding, and catering to, your users. Here are eight tools that every online business can use to do just that.1. Product experience insights: HotjarHotjar (👋) is a suite of products that work alone or together to give you a deep understanding of how users behave on—and feel about—your site, so you can spot areas of frustration and usability errors during the checkout flow, optimize CTAs to boost conversions, and reduce cart abandonment.Use Hotjar's PX insights tools toGet visual representations of where visitors scroll, click, and move on your page with , so you can see what captures their attention—and what they overlook 📖 Watch video playbacks that show you exactly what users did on your site with , so you quickly identify and fix bugs, discover conversion blockers, and understand why users drop off in the sales funnel 📖 See where users drop off in the conversion journey with . Jump straight from your into relevant recordings to see the behavior behind the numbers, and filter and compare different conversion funnels to see which ones perform bestSend on-site or to customers after a purchase to find areas for improvementPlace widgets (like the red ‘Feedback’ button on the right of this page ➡️) on your online store to make it super easy for users to share their thoughts in the momentSchedule with a diverse range of participants to conduct market research and get unique perspectives that will enrich future marketing strategies and campaigns💡 Pro tip: want to move extra-fast? Choose from our existing or around specific goals and launch your next survey in seconds.Use AI for Surveys to get voice-of-the-customer feedback even quicker and with less manual effort—win-winGoals Hotjar helps you achieve: look for boosts in metrics such asSales and revenueReduced funnel drop-offsUse Hotjar’s suite of products to understand how users act and feel, then use those insights to create better experiences that drive sales.Get started for free2. Website analytics: Google AnalyticsGoogle Analytics is a web analytics tool that tracks quantitative data and gives you rich insights into your ecommerce website visitors and what they do on your site. Dive into metrics like page views and bounces, as well as visitor data such as traffic source and country of origin, to answer questions likeWhich marketing channels are most effective (e.g. paid ads, social media, or organic)?Which landing pages have the highest drop-off rates?Which countries and markets have the highest conversion rates?Then, double down on the strategies you know work best for your business.📖 Goals it helps you achieve: Google Analytics gives you the raw data you need to analyze key metrics such asOverall trafficChannel performanceAbandoned cartsCustomer segmentationBut remember: when it comes to data, you need both—and GA only provides half the picture.🤝 Use Google Analytics and Hotjar together to get deeper insights: Google Analytics tells you what users do on your ecommerce website, but it doesn’t tell you why. to understandThe reasons people bounce from your pagesThe motivations behind user behaviorWhat needs or goals drove users to your pageHow users feel about your site, brand, and productsWhat’s missing from your site and how to improve the customer experience👯 3. Customer journey analytics: HeapHeap is a digital insights platform that gives you a deep understanding of your customer journeys.It automatically captures and analyzes user behavior data so you can uncover key insights likeWhat high-performing (and low-performing) user journeys look likeWhich landing pages get the most engagement and lead to the best resultsWhich actions or behaviors are associated with retention—or churn Which steps in the user journey are creating unnecessary frictionGoals it helps you achieve:Reduced churnImproved user flow Reduced 4. Search engine optimization: AhrefsAhrefs helps you measure and report on SEO performance to improve your rankings on search engine result pages (SERPs). Leverage this data to find quick wins, make long-term optimizations, and ultimately drive more organic traffic to your ecommerce store.Ahrefs has a number of SEO tools that allow you toSpot technical and on-page SEO issues that affect your rankingsDiscover and calculate opportunities with keyword researchInvestigate the SEO performance and backlink profile of any website (your own or competitors’)Goals it helps you achieve:Increased organic trafficMore website and brand visibilityHigher SERP rankings🔥 If you’re using Hotjar: to see how users who found you via search engines behave—and what you can do to improve their user journey.Add a filter in Hotjar Recordings to get granular insights 5. Content optimization: ClearscopeClearscope is an AI-powered content optimization platform that helps marketers create content that ranks higher and better meets readers’ needs.Use Clearscope toCreate highly relevant and valuable content that addresses people’s search intentMonitor the performance of published content over time to identify trends and opportunitiesGet alerts when pages are losing traffic, rankings, or relevance so you can optimize themAudit your existing content to find new opportunitiesAnalyze competitors’ content and generate content briefs to help you stand out Goals it helps you achieve:Enhanced content qualityImproved ROI for your contentImproved engagement and time on pageHigher SERP rankings6. Customer relationship management: HubSpotHubSpot is a customer relationship management (CRM) platform empowers marketing and sales teams to connect with customers and drive growth.HubSpot’s Marketing Hub helps youEnhance and optimize workflows with marketing automation Connect with visitors at the right moment using personalized email marketing and orchestrated campaign flowsAnalyze and report on your marketing effortsGoals it helps you achieve:Improved user engagementHigher retentionBetter 🤝 Combine HubSpot with Hotjar to deliver an even more personal experience: use the to bring behavioral insights from Hotjar into HubSpot. Then, trigger tailored marketing flows for a more conversion-focused experience.Create custom lists in HubSpot using Hotjar session properties to trigger more personalized marketing experiences 7. A/B testing and conversion rate optimization: AB TastyAB Tasty is an experimentation platform that enables you to run A/B tests and multivariate tests, so you can compare different versions of the same page and discover which one yields better results.Use A/B Tasty toTest designs and layouts to see which ones have the greatest impact on conversionsUnderstand how different elements on your ecommerce store or landing pages impact click-through rateRun experiments to turn hypotheses into data you can use to make user-centric UX improvementsGoals it helps you achieve:Improved micro- and macro-conversion ratesImproved customer satisfaction and experienceEnhanced UX🔥 If you’re using Hotjar: whether you run your experiments with , , or , use our integrations to find out not just which variant wins, but why. Watch session recordings, view heatmaps, and run surveys to understand what users loved about the winning version, so you can hit the ground running next time.Discover how to use Hotjar Heatmaps and Recordings with your A/B test to get deeper insights, We analyzed and tested the best e-commerce platforms to find the best choices to power your online store and help you grow your business., Dive into the best marketing platforms and solutions for ecommerce sites..
Lastly, many popular ecommerce platforms offer a ton of apps, marketing automation, and third-party integrations to save you time and effort growing your website., Compare the top eight e-commerce marketing platforms, along with their standout features, potential challenges and pricing plans., For e-commerce businesses, the landscape is getting more competitive than ever. Discover the five best e-commerce platforms for marketers to grow sales in 2025., , , .