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Skip to Main ContentAccessibility HelpMenuWhen search suggestions are available use up and down arrows to review and enter to select.SearchSearchSign InQuick LinksNewsSportsRadioMusicTVnewsTop StoriesLocalClimateWorldCanadaPoliticsIndigenousBusinessThe NationalHealthEntertainmentScienceCBC News InvestigatesGo PublicAbout CBC NewsBeing Black in CanadaMore Uber expands across B.C., challenging local taxi and ride-hailing companies in some cities | CBC News LoadedBritish ColumbiaUber expands across B.C., challenging local taxi and ride-hailing companies in some citiesUride owner Cody Ruberto is hopeful British Columbians will apply the push to support local at the grocery store to make similar decisions when it comes to choosing a ride-hailing company. Competing companies urge British Columbians to choose local when it comes to getting a rideCourtney Dickson · CBC News · Posted: May 28, 2025 5:26 PM EDT | Last Updated: May 28Uber is now available across B.C. (Ben Nelms/CBC)Social SharingCommunities across B.C. will now have access to the ride-hailing app Uber starting Wednesday, as the company expands outside Vancouver, Victoria and Kelowna. While this may be promising news for some, taxi and other ride-hailing companies operating in those smaller communities are making the pitch as to why passengers should stick with them. For example, Uride, which operates in Kamloops, Kelowna, Nanaimo, Penticton, Prince George, Vernon, Comox and Courtenay, started in Thunder Bay, Ont., after CEO Cody Ruberto started giving rides to folks to prevent impaired driving. It works similarly to Uber and Lyft, where customers can order a ride on an app on their phone. "It's kind of Canada's homegrown rideshare company," Ruberto told CBC's The Early Edition host Stephen Quinn. Gig workers want change after B.C. court rules accepting orders amounts to distracted drivingRuberto said they get a lot of uptake in the communities in which Uride operates, and they try to focus on driver satisfaction, which, in turn, usually translates to happy customers. "If we have enough drivers in a city to meet demand and a little bit extra, there's times where we pause hiring and add more drivers as demand increases," he said. "It's critical for us to make it a great job for drivers and great service for drivers."WATCH | Uber goes provincewide:Uber is going province-wide in B.C.1 month agoDuration 2:05After coming to Vancouver in 2020, Uber is finally going province-wide on Wednesday, moving into smaller regional communities like Nanaimo. While some are eager to see a new way of getting around, others, as Claire Palmer reports, are worried about the impact it may have on existing cab companies and rideshare services. He's hopeful British Columbians will apply the push to support local at the grocery store to make similar decisions when it comes to choosing a ride-hailing company. "It's sort of like the David versus Goliath, right, a $150 billion U.S. company versus the homegrown Canadian [ride-hailing] service."Lyft, Uber get go-ahead to pick up, drop off anywhere in Lower MainlandMohan Kang, the president of the B.C. Taxi Association agrees. "Uber money flies over the border," he said. "The taxis, we all live in those communities. We pay taxes; we do everything a Canadian would be expected to do."Kang, who has been involved with the taxi industry for about 50 years, said taxi drivers and companies across B.C. are worried about the introduction of Uber after what they saw in Vancouver. Taxis have lost about half their business to companies like Uber and Lyft, Kang estimated. When Uber arrived in Vancouver, many drivers to join Uber or Lyft. "It's going to hurt small taxi companies right up to shutting them down," Kang said. He said there was never "a level playing field" in Vancouver, where taxis and ride-hailing companies had different rules and regulations around things like . Taxi drivers, Surrey business leaders call on province to 'level playing field'Kang believes there are enough taxis in B.C. communities to serve their respective populations. "They serve the community well."The app , and only a few months later, the company withdrew from the city. After a lot of drama around ride-hailing legislation and taxis fighting against ride-hailing, the company returned to Vancouver in January of 2020. Uber expanded to Victoria, Chilliwack and Kelowna .Uber's pitchIn its news release, the company said driving with Uber can be a flexible way to make a living — for those with safe driving records. The company emphasized the ability to work when and where you want. Uber said it is offering a $500 incentive for eligible drivers who take 10 trips in their respective communities in the first four weeks of operating.Uber Canada general manager Michael van Hemmen said it's also a benefit to riders, as well. "[B.C.] is an expensive place to live," he said. "Owning a car is expensive … instead of owning two cars and you can have a family and get away with one car and use transit and Uber for your other rides, you're saving money."Gig workers in B.C. to be paid minimum of $20.88 an hourThe company has partnered with community organizations, including MADD (Mothers Against Drunk Driving), that are helping promote the service. "Keeping roads safe is a responsibility we all share — and in British Columbia, that starts with giving people better options to get home," MADD CEO Steve Sullivan said in a news release."Whether in a big city or a smaller community, every safe ride is a step toward preventing impaired driving and protecting lives."Van Hemmen said Uber will be particularly beneficial in communities that don't have other reliable transportation options, like the SkyTrain in Vancouver. "Uber can help fill some of those gaps, especially to help, say, seniors get to appointments."ABOUT THE AUTHORCourtney DicksonJournalistCourtney Dickson is an award-winning journalist based in Vancouver, B.C.With files from Claire Palmer and The Early Edition·Corrections and clarifications·Submit a news tip·Report errorRelated Stories Bellingham, Wash., council pens letter to B.C. cities amid cross-border tensionsCBC Investigates 5-year Canada Revenue Agency investigation into B.C. 'shadow broker' doomed by 'technicality' B.C. ostriches won't 'necessarily' be killed, says Canada's agriculture ministerFooter LinksMy AccountProfileAbout CBC AccountsConnect with CBCPodcastsContact CBCAudience Relations, CBC P.O. Box 500 Station A Toronto, ON Canada, M5W 1E6 Toll-free (Canada only): 1-866-306-4636About CBCSitemapPrivacy PreferencesServicesAccessibilityIt is a priority for CBC to create products that are accessible to all in Canada including people with visual, hearing, motor and cognitive challenges.Closed Captioning and Described Video is available for many CBC shows offered on .About CBC AccessibilityAccessibility Feedback©2025 CBC/Radio-Canada. All rights reserved. now, Know where you're going but need a ride? Sign up today and start requesting rides with Uber. Need to know how much a ride is going to cost? Use our price estimator resource., After coming to Vancouver in 2020, Uber is finally going province-wide on Wednesday, moving into smaller regional communities like Nanaimo. While some are eager to see a new way of getting.
More than five years after Uber first launched its ride-hailing services in Metro Vancouver, the company is now set to expand across British Columbia — beyond its current service areas of Metro Vancouver, the Fraser Valley, Greater Victoria, and Kelowna., Talks with Uber are expected to begin soon as drivers pursue a collective agreement Uber drivers in Victoria, British Columbia have officially formed the first ride-share union in Canada, a milestone that could reshape labor relations in the gig economy., Starting Wednesday, ride-hailing giant Uber is now available across British Columbia. The company launched service in 2020 for just Metro Vancouver, and its applications to the Passenger, Uber has officially expanded its ridesharing service to all of British Columbia, offering residents and tourists another way to get around the province. The app is now available provincewide, but actual ride availability will depend on whether local drivers have signed up and are online., Uber’s expansion is supported by Mothers Against Drunk Driving Canada, the British Columbia Restaurant and Foodservices Association, and Hope Air, which flies people in remote communities to, .