Bloomberg Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world For Customers Support Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 Company Communications Follow Products Industry Products Media Media Services Company Communications Follow Products Industry Products Media Media Services Bloomberg Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world For Customers Support Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 News Rankings & AwardsResearch Tools Log In Sign Up For Newsletters Bloomberg Law Bloomberg Tax PrintShare To:OpenAI Blocked From Using ‘IO’ Mark After Tech Firm Sues (1)June 23, 2025, 1:58 PM UTC; Updated: June 23, 2025, 2:37 PM UTC The Open AI logo on a smartphone arranged in Crockett, Calif., on Dec. 29, 2023. Photographer: David Paul Morris/Bloomberg Judge grants IYO’s bid for TRO against use of ‘IO Products’IYO likely to win case against OpenAI-backed firm, judge saysA judge temporarily blocked OpenAI Inc. from using the “io” monicker of a hardware company it acquired after a wearable audio-device maker accused the AI giant of trademark infringement.Judge Trina L. Thompson granted IYO Inc.'s request for a temporary restraining order, according to an filed June 20 in the US District Court for the Northern District of California. Following the order, OpenAI removed a video and other promotional materials about the partnership with former Apple Inc. chief designer Jony Ive were taken down from the company’s website.IYO sued OpenAI and the recently acquired IO Products Inc. June ... Learn more about Bloomberg Law or Log In to keep reading: Learn About Bloomberg Law AI-powered legal analytics, workflow tools and premium legal & business news. Learn more Already a subscriber? Log in to keep reading or access research tools. Log In © 2025 Bloomberg Industry Group, Inc. All Rights Reserved Sign Up For Newsletters View Bloomberg Law's YouTube Submit A News Tip About Us Contact Us pro.bloomberglaw.com Do Not Sell Or Share My Personal Information 24/7 BLAW® HELP DESK 888.560.2529 help@bloomberglaw.com Terms of Service • Privacy Policy Copyright • Accessibility © 2025 Bloomberg Industry Group, Inc., “IYO will not roll over and let Sam and Jony trample on our rights, no matter how rich and famous they are,” Rugolo said. —— The Associated Press and OpenAI have a licensing and technology agreement that allows OpenAI access to part of AP’s text archives., In a trademark and unfair competition case that may reverberate across the tech and AI hardware sectors, Redwood City–based startup IYO, Inc. has filed suit against OpenAI, IO Products, Sam Altman, and designer Jony Ive, alleging that the defendants misappropriated the name and concept of IYO’s screenless, AI-powered computing device and caused significant damage to the company’s market .