Your plays a crucial role in the conversion rate of the product. Therefore, making improvements in the product listing will eventually help you reduce ACOS and gain more advertising and organic sales. Here are some tips to help you optimize your product listings:High-Quality Images & Infographics: Use high-resolution main images that accurately showcase your product, and include multiple supporting infographics to help customers visualize the product better.Compelling Titles: Craft clear, concise, and keyword-rich product titles that include key product features, benefits, and relevant keywords that potential buyers might use in their search. You can use different tools to find relevant keywords for your product.Informative Bullets and Descriptions: Use bullet points to highlight the most important features and benefits of your product. In the product description, provide detailed information, and specifications, and explain how the product solves a problem for customers.Clear and Accurate Information: Be transparent about your product’s specifications, dimensions, materials, and any potential limitations. Avoid exaggerations or false claims that could lead to negative reviews and returns.Compelling Product Story: Create a unique and engaging brand story that resonates with your target audience. Highlight what sets your product apart from competitors and why customers should choose it.Competitive Pricing: Research your competitors’ prices and set your product’s price competitively. Highlight any discounts, promotions, or value-added bundles in your listing.Variation Listings: If applicable, create variation listings for different product options (colors, sizes, etc.). This streamlines the buying process for customers looking for specific variations.Use of Enhanced Brand Content (EBC): If you have a registered brand on Amazon, take advantage of Enhanced Brand Content to add more detailed product information and engage customers with your brand story. , A lower Amazon ads ACOS is typically more desirable for sellers because it signifies that you are spending a smaller portion of your sales on advertising. The lower your ACoS, the higher your Amazon store sales and profit margin. However, the ideal target ACOS can vary depending on the competition, stage of the business, and profit margins., Discover 7 proven strategies to reduce your Amazon ACOS and boost profitability. Learn the formula, set realistic targets, and optimize your PPC campaigns..