Business Insider says journalists can write drafts with AI without telling readers, report says | The VergeSkip to main contentHamburger Navigation ButtonHamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchTechExpandReviewsExpandScienceExpandEntertainmentExpandCarsExpandVideosExpandPodcastsExpandNewslettersExpandSubscribeBusiness Insider reportedly tells journalists they can use AI to draft storiesComments0Comments DrawerCommentsLoading commentsGetting the conversation ready...NewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All NewsAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All AITechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All TechBusiness Insider reportedly tells journalists they can use AI to draft storiesThe publication doesn’t feel a need to disclose this to readers.The publication doesn’t feel a need to disclose this to readers.by Robert HartCloseRobert HartAI ReporterPosts from this author will be added to your daily email digest and your homepage feed.PlusFollowSee All by Robert HartSep 17, 2025, 9:58 AM UTCLinkFacebookThreadsComments0CommentsBusiness Insider reportedly says journalists can use AI to write drafts. Image: The VergeRobert HartCloseRobert HartPosts from this author will be added to your daily email digest and your homepage feed.PlusFollowSee All by Robert Hart Robert Hart is a London-based reporter at The Verge covering all things AI and Senior Tarbell Fellow. Previously, he wrote about health, science and tech for Forbes.Business Insider has told journalists they can use AI to create first drafts of stories and suggested it won’t notify readers that AI was used, , a newsletter covering the media industry. The policy makes the outlet one of the first to formally allow such extensive use of the technology.The AI guidelines were reportedly circulated in an internal memo from editor-in-chief Jamie Heller on Thursday. The policy authorized journalists to deploy AI “like any other tool” for tasks like research and image editing, Status reported.A dedicated FAQ reportedly addressed whether journalists can explicitly use AI to assist with writing first drafts. “Yes, but you must make sure your final work is yours,” it answered. The guidelines stressed final products must be the journalist’s own work, however, adding that journalists would be responsible for stories under their name.Disclaimers warning audiences AI has been used will probably not accompany articles, Status said, though disclaimers would be attached to entirely AI-generated or unvetted content.AI has divided the news industry, undermining business models, sparking allegations of theft by AI companies, and creating new risks for publishers, something Business Insider knows firsthand after this summer.Business Insider has been quick to embrace AI in support of its business. It and implemented an array of initiatives like an , for example, and parent company Axel Springer with tech companies like OpenAI and Microsoft.0 CommentsFollow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Robert HartCloseRobert HartAI ReporterPosts from this author will be added to your daily email digest and your homepage feed.PlusFollowSee All by Robert HartAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All AINewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All NewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.PlusFollowSee All TechMost PopularMost PopularThe Verge DailyA free daily digest of the news that matters most.Email (required)Sign UpBy submitting your email, you agree to our and . 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All Rights Reserved, An internal memo says journalists can use AI to draft stories but they would still be responsible for what is published under their names., Included with every plan. Get insights into your hiring process with real-time reporting and analytics. Connect your existing tools and systems with our integrations to streamline your hiring process. Switching from another platform? Import your data to Business Draft with ease..