Meta's new Creative Sticker CTA and Virtual Try-on features showcase AI-powered advertising innovations. Meta announced significant expansions to its generative AI advertising capabilities on June 17, 2025, at the Cannes Lions International Festival of Creativity., Meta unveiled new AI advertising tools at Cannes Lions 2025 in light of a $14-15 billion investment for a 49% stake in Scale AI, appointing Scale’s 28-year-old CEO Alexandr Wang to lead Meta’s “superintelligence” unit. New AI Advertising Features Focus on Automation The tech giant is expanding its Advantage+ suite to include brand-consistent automation features […], At Cannes Lions 2025, Meta unveiled 11 new AI features and confirmed a $14bn investment for a 49% stake in Scale AI, appointing CEO Alexandr Wang to lead its new “superintelligence” unit., New AI tools include brand-personalised ad creatives, image-to-video generation, Business AI chatbots, voice-enabled ads, and virtual try-ons BestMediaInfo Bureau 19 Jun 2025 09:45 IST, Meta and TikTok’s AI changes at Cannes—breaking down what agencies should know. Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival. By:, .