TV viewership data tells you all about TV viewers on a individual/household level, or wider level. It can tell you how many people watched a certain programme, when the peak watching times are, or viewer patterns. It is often used by broadcasters and advertisers to determine not only how many people are watching, but also who these viewers are. Examples of TV viewership data include the number of viewers, demographics of the audience, and the duration of viewing. This data is used by broadcasters, advertisers, and media agencies to understand audience preferences, measure program popularity, and make informed decisions regarding advertising placements. In this page, you’ll find the best data sources for TV viewership data, including viewership statistics, TV ratings databases, and TV audience data., On the whole, the news offerings of U.S. public broadcasters have been marked by relative financial stability, with some declines in audience since 2020. Explore the patterns and longitudinal data about public broadcasting below., Learn about TV viewership data, its use cases for consumer intelligence and segmentation, and buying TV viewership datasets from specialist providers..