Sudden Surge in Adult Interest in Toys: The article highlights an unexpected and significant increase in popularity of childlike toys like Labubu, Jellycats, and Crybaby among adult consumers in 2025., With dedicated Jellycat communities sharing their latest plush acquisitions, wishlist items, and display inspirations, it’s a whole new trend. Platforms such as Instagram and TikTok have further fuelled the Jellycat craze., Jellycat is a UK-based soft toy company whose popularity has skyrocketed in the last few years, largely thanks to social media. Since 2020, the company has seen revenue growth of around 230, Jellycat’s product lineup often taps into current trends and themes. For instance, they have introduced dolls shaped like avocados and toys resembling coffee beans and takeaway coffee cups, appealing to modern coffee enthusiasts., In 2025, Jellycat has successfully leveraged the power of social media to elevate its popularity. Platforms like Instagram, TikTok, and YouTube have given fans an outlet to showcase their Jellycat collections and share their joy with the world., Plush creatures like Labubu, Jellycat bunnies, and the teary-eyed Crybaby dolls have become status symbols, emotional anchors, and expressions of identity for a generation trying to find comfort in chaos. This isn’t a niche trend—it’s a full-blown movement..