Social media marketing is a type of digital marketing that uses social media platforms to promote your brand and offerings to your ideal customers. Contrary to popular belief, it involves much , Although social media marketing is often a part of digital marketing, many businesses choose to build a team and, sometimes, an entire department around social media marketing. Similar to digital marketing, social media marketing focuses on how best to reach target consumers with product or brand messaging that will convert into sales for the , Several digital marketers and digital marketing companies use a social media marketing strategy to promote brands, products, and services to more consumers online through social media platforms. A social media marketing strategy is an excellent way to promote your brand to more than 5 billion active users on social media platforms and boost , , , .