3. A cultural powerhouse. Over the years, Korea has become a cultural powerhouse and a source of K-pop, K-drama, K-movie and many more new genres. 4. Gen-Z. Many South Koreans in their 20s and 30s have travelled internationally and have substantial disposable income. Seoul, South Korea | Photo by https://www.gettyimagesbank.com/, Today, there are more than an estimated 220 million fans of Korean entertainment around the world – that’s four times the population of South Korea. Squid Game, Netflix's most popular show, South Korea, in particular, has become a powerhouse of integrating culture into Western media; the remarkable success of K-pop groups, the record-breaking rise of Netlflix’s “Squid Game,” and the widespread embrace of Korean cuisine, for example, reveal the country’s unparalleled impact on international business., South Korea has become a global powerhouse in Culture & Entertainment, captivating audiences worldwide with its unique blend of tradition and modernity. From the rise of K-pop to the dominance of K-dramas, Korean entertainment has left an undeniable mark on the international stage., Leaving Japan and China trailing in its wake, South Korea has established itself as a global exporter of culture. How did we get here?, .