Zee Entertainment is transforming its marquee shows into multi-platform revenue engines, betting on live events, digital amplification, and deeper fan engagement., The analytics offered in this paper include statistics on professional dance companies and their presence on social media, and demonstrates that effective digital marketing for dance can increase audience engagement., By incorporating interactive elements, using technology to enhance engagement, and focusing on creating a strong connection with the audience, dance companies can ensure that their performances are memorable, enjoyable, and impactful for everyone involved., Although audience movements appear to be incidental, the results provide evidence that this class of audience body movements, especially their hand movements, may nonetheless provide important real-time signal of levels of engagement., The study reveals to us both through quantitative and qualitative analysis that there has been an increase in audience engagement by Indian Classical Music artists and Dancers via social media during the lockdown., .