iTunes is the easiest way to enjoy your favorite music, movies, TV shows, and more on your PC. This update allows you to sync your iPhone, iPad, or iPod touch on Windows 7 and Windows 8 PCs., iTunes is the easiest way to enjoy everything you need to be entertained - music, movies, and TV shows - and keep it all easily organized. Rent or buy movies, download your favorite TV shows, and more., It includes options for sound optimization and wirelessly sharing iTunes libraries. iTunes was announced by Apple CEO Steve Jobs on January 9, 2001. Its original and main focus was music, with a library offering organization and storage of Mac users' music collections., Use iTunes to sync your iPhone, iPad, or iPod with your computer On macOS Mojave or earlier or a Windows PC, you can use iTunes to sync music, movies, and more. Before you use iTunes to sync content to your iOS or iPadOS device, consider cloud-based options to sync., If you install iTunes from the iTunes Download page, you can manually check for updates to iTunes, or set iTunes to check for new versions automatically every week., Welcome to iTunes. iTunes is how you play all your media on your Mac or PC and add it to your iPhone, iPad, iPod, or Apple TV. And it’s a store that’s open 24/7. So you can enjoy your music, movies, TV shows, apps, podcasts, and more — anytime, and anywhere. Learn more about iTunes at Apple.com.