"I’ve spent my career generating revenue in the logistics space, and I’ve always thought the salespeople were the tip of the rev gen spear. When I joined the TMSA, I was exposed to a multitude of practitioners, people and organizations, hyper-focused on marketing and sales methodologies specific to rev gen in the transportation, logistics and supply chain space. By studying best practices and engaging on one-to-one conversations with other peer members of the TMSA, I came to the realization that the rev gen hero isn’t only the sales person, but each of the commercial team members surrounding them, in marketing, learning and development, customer success, sales support and operations that together execute a successful rev gen strategy. How we invest and track our sales and marketing dollars, how we execute new strategies and the level of return we’re getting back on our sales and marketing investments has been transformed through our relationship with the TMSA and its members." , The Transportation Marketing and Sales Association (TMSA) is the place for sales and marketing professionals in transportation and logistics to unite, grow and advance., It has played a pivotal role in shaping marketing and sales in the transportation landscape by providing educational resources, industry insights, and networking opportunities to its members. TMSA will celebrate this momentous milestone during its ELEVATE Conference in New Orleans June 9-11, 2024..