Kaiser Permanente and Blue Cross Blue Shield are the best health insurance companies for small business owners, based on Forbes Advisor’s analysis. Learn who else made the top list., Aetna offers small businesses a wide range of group health insurance options that include indemnity plans, HMO, POS and PPO plans as well as high-deductible plans. Three small business health plans Aetna offers include: Open Choice —A PPO that provides access to a nationwide network of participating hospitals and doctors., Updated for 2024: This small business health insurance guide outlines the three options and costs of small business health insurance., State-Based Marketplaces (SBMs): These states run their own health insurance marketplaces entirely, including operating their own websites, call centers, and managing all marketplace functions for both individual and small business (SHOP) markets. Examples include Covered California, NY State of Health, Pennie in Pennsylvania, and others., Many small business owners provide their employees with group health insurance as a way to attract and retain talent. If you're looking for a health insurance provider for your small business, navigating the sheer number of plans, policies and industry jargon may seem daunting at first blush., A comprehensive guide to navigating health insurance options for small businesses. Attract and retain top talent by offering robust health benefits..