We started with basic, functional sportswear in the underground 90s, with distinct looks emerging in the UK, Germany, and the US, featuring everything from Adidas and Nike trainers to Dr. Martens, Buffalo platforms, and chunky sneakers. The 2000s brought Y2K style, more commercial influence (especially in the US with brands like Skechers and YRU), and a greater diversification of footwear. The 2010s, driven by the massive EDM festivals, saw an explosion in the demand for high-tech comfort from brands like Adidas (Ultraboost), Nike, ASICS, Hoka, and Salomon, alongside the rise of "hype" sneakers and novelty kicks. And now, in the 2020s, TikTok is accelerating trends, bringing back 90s/Y2K looks with platforms and chunky shoes dominating, while comfort-focused athletic brands and even unexpected choices like Crocs hold their ground., Uncover the rebellious birth of custom sneakers: graffiti artists on NYC trains, NBA stars breaking uniform rules, and the punk vs. hip-hop style wars that made DIY kicks a counterculture symbol., When you look beyond the bigger names of the sneakersphere like adidas, Nike and New Balance, there’s a whole world of eclectic independent footwear brands with wild and forward-thinking designs. Some have creative interpretations of products that already exist, while others look to the future for their innovative designs..