Old favourites still going strongIf this is your first time reading our , you may be surprised to see Yahoo! continue to make the top 10 in Semrush And SimilarWeb’s rankings.However, despite rarely making media headlines, yahoo.com has been a consistent feature in these rankings throughout our Global Digital Reports series.Indeed, the platform still attracts more than 400 million unique visitors per month, which means that it’s still more popular than adult content.But while we’re on the subject, we’d be remiss not to mention that adult sites still feature heavily in these rankings, with three such sites featuring in the global top 20 rankings of both Semrush and SimilarWeb.For context, the data indicate that roughly half a billion people visit adult sites each month, spending a combined monthly total of more than 1.6 billion hours on the top three sites alone.That means that – in any given month – these three sites account for as much of the world’s time as Squid Game did in the first 28 days after its launch.You may also be interested to learn that the vast majority of traffic to these sites – more than 80 percent of overall visits – comes from mobile phones. Now you know…, A detailed look at the world’s top 20 websites, with different perspectives from a number of the world’s top analytics firms., Combining an analysis of web traffic and site engagement over a three month span, an Alexa Rank between 1 and 100,000 is assigned, with the lowest rankings representing highest site popularity..