Try WhatsApp Campaigns by Brevo for your businessSeamless integration, no coding required, and signup forms to grow your WhatsApp list! Pay only for messages, no setup or license fees. Sign up freeAbout the authorSamantha BansilSamantha Bansil is a content and email marketing specialist at Brevo. She's passionate about making technology more human and telling good stories. In her free time, she can be found traveling, wandering bookstores, or writing her next novel.Ready to grow with Brevo?Get the tools you need to reach your customers and grow your business.Sign up freeFeatured articlesEMAIL MARKETINGWhat is Email Marketing and How to Do It RightEmail marketing is a form a digital marketing. It’s a powerful tool that businesses can use to build stronger relationships with their customers and drive sales. In fact, email marketing is a cost-effective direct marketing channel, generating an average return on investment of $36 for every $1 spent. As of 2024, email marketing revenue was […]EMAIL MARKETING + SOFTWARE GUIDES11 Best Email Marketing Platforms for Small Businesses (2025)Email marketing platforms make sending your newsletters and email campaigns a breeze. But how do you know which one to go for and what features you’ll need? To help you decide, we’ve rounded up some of the best emailing services for small businesses. In this article, we’ll study the best email marketing platforms on the […]EMAIL MARKETINGHow to Create a Newsletter in 9 Easy Steps (Completely Free)Looking to create a newsletter but don’t know where to start? With the right tools, you can take your email marketing strategy to the next level without spending a dime. Newsletters are an essential part of any effective email marketing strategy. Nearly any type of business can benefit from knowing how to create a newsletter. […]EMAIL MARKETING + SOFTWARE GUIDES11 Best Mailchimp Alternatives Compared (2025): Make the SwitchSure, it might be the best-known email marketing software, but what if you could save hundreds (even thousands) of dollars a year by switching to a Mailchimp alternative? The good news is, better and cheaper alternatives to Mailchimp exist. We compared 11 Mailchimp competitors based on functionality, use cases, user reviews, and of course, price. […]CHAT & MESSAGING + SOFTWARE GUIDES10 Best WhatsApp Marketing Software to Send Bulk Messages (2025)WhatsApp is the most used messaging app in the world, according to Statista, winning over WeChat, Facebook Messenger, and Telegram by a wide margin. No doubt you want to enjoy the benefits of WhatsApp marketing. It’s one of the best digital marketing strategies for connecting with your prospects and boosting customer engagement. Despite the abundance […]EMAIL MARKETING + SOFTWARE GUIDESGet Free Email Templates: HTML, Responsive and CustomizableDownload the best free HTML email templates to give your brand a professional look and feel — and jumpstart your next email marketing campaign. Professional email templates are a great starting point for any business to successfully grow its email marketing efforts. You can create an amazing email marketing campaign in minutes with a customizable, […]Sign up for our newsletterGet monthly marketing tips and exclusive discounts straight to your inbox.*I accept Brevo's and can unsubscribe at any time.PRODUCTWhy Brevo?Email marketingTransactional emailWalletEnterprise solutionAll featuresPricingIntegrationsGDPRSecurityProduct updatesCOMPAREBulk email serviceEmail marketing platformsBrevo vs MailchimpBrevo vs HubSpotBrevo vs Constant ContactBrevo vs KlaviyoMailchimp alternativesHubSpot alternativesRESOURCESHelp centerPlatform statusCommunityBlogGlossaryEmail templatesSuccessEbooks & webinarsDevelopersMigrate from MailchimpPARTNERSAll partner programsAffiliatesExpertsStartups & VCsIntegration partnersFind an expertCOMPANYAbout usContact usLeadershipCareersPressB CorpCarbon footprintCookie SettingsAnti-spamPrivacyUser AgreementLegal NoticeResponsible Disclosure© Brevo 2025. All rights reservedSolutionBest forFree planPricingBusinesses of all sizesYesPay for messages onlyWATISmall businessNoFrom $59/monthNovoChatEcommerceFree trialFrom $25/monthAmeyoEntrepriseNoNo datarespond.ioSmall and mid-sized businessNo$99/monthBirdSmall and mid-sized businessYesConversation-based ($0.025/marketing conversation)twilioSmall and mid-sized businessYesConversation-based ($0.025/marketing conversation)WebEngageMid-sized business and enterpriseNoNo dataWhatSenderSmall businessFree trialFrom $3/monthWhatsoBusinesses of all sizesFree trialFrom $59/yearWhich is the best software for WhatsApp marketing?The best WhatsApp marketing software depends on your budget, desired features, and specific business needs. Some of the top tools include Brevo, WATI, NovoChat, Ameyo, and Respond.io.What is WhatsApp marketing?WhatsApp marketing is the use of WhatsApp to promote products, services, or brand messages through direct, personalized communication with customers. It allows businesses to engage users via text, images, videos, and interactive messages, often using the WhatsApp Business software or API.Is WhatsApp a good marketing tool?Yes, WhatsApp is a great marketing tool when used effectively. That's because WhatsApp has higher open rates compared to other marketing channels like email. It also lets you communicate with customers directly and in real time. Furthermore, WhatsApp is good for sharing different forms of content (e.g. videos, images, documents), making it highly versatile. How do marketers use WhatsApp?Marketers use WhatsApp to communicate with customers. Here are a few use cases: 1) Provide customer service with quick responses, problem resolution, and order updates. 2) Send marketing campaigns offering discounts, promoting products, etc. 3) Drive sales with appointment confirmations and follow-up messages.Is WhatsApp marketing legal?Yes, WhatsApp marketing can be legal, but it's subject to strict regulations (e.g. GDPR, CCPA). For WhatsApp marketing, it's crucial to obtain explicit consent from users before sending them marketing messages. You should also keep in mind other local laws and WhatsApp's Terms of Service.How much does WhatsApp marketing cost?WhatsApp marketing costs vary based on message volume, region, and how you send them.Key factors affecting pricing include:Message volume and frequencyRecipient country/regionConversation type (user-initiated vs. business-initiated)Platform or third-party provider feesAdditional features (automation, CRM integration, analyticYou should check with your WhatsApp BSP (Business Solution Provider) for exact pricing., That's where WhatsApp marketing software steps in, transforming your chaotic outreach into a streamlined, personalized powerhouse. Imagine sending targeted messages, automating customer support , showcasing your products with interactive catalogs, and even recovering abandoned carts, all within the familiar and trusted environment of WhatsApp., The best WhatsApp marketing software depends on your budget, desired features, and specific business needs. Some of the top tools include Brevo, WATI, NovoChat, Ameyo, and Respond.io. What is WhatsApp marketing?.