However, stepping into self-publishing does come with its set of challenges, primarily revolving around the need for the book to meet professional standards across editing, design, and marketing. Contrary to the misconceptions of self-publishing being an easier route, the onus falls entirely on the author to ensure their book is competitive in the market. This is where self-publishing companies prove their worth, providing essential services that range from professional editing to robust marketing strategies, thus elevating the quality of self-published works to meet or even surpass traditionally published standards. The unparalleled creative control offered by self-publishing companies, coupled with the ability to iterate and publish on one’s own timeline, also offers a faster route to market compared to traditional publishing timelines. Despite the upfront costs, which can vary, the investment in self-publishing companies often pays dividends by equipping authors with the necessary tools to produce a polished, market-ready book that stands a strong chance of success in a crowded marketplace., Thinking of self-publishing your book? Check out our list of the best self-publishing companies for getting your book idea published and marketed., Self Publishing Service Reviews: TopConsumerReviews.com reviews and ranks the 12 best Self Publishing Services available today. UPDATED JULY 2025.