Hopefully, besides helping you learn things by listening to your potential customers, the validation experiments you ran gave you quantitative results. Interpreting your results is what will guide you to determine where you’d take the project.You have three possible scenarios.Bad results:In the first scenario, your results are nowhere near what you expected. i.e. you got no (or close to no) sales, your posts didn’t get any traction, people gave you convincing and reasonable explanations of how they currently solve the problem, they told you they don’t have that problem at all.All of these are bad signs for your idea, but great signs for you – you wouldn’t have to spend time and money to learn this truth the hard way. In this case, you’d either discard the idea or return to square one in order to make major changes – e.g. targeting a completely different MVS and repeating the process.Mixed results:The results fell short of your expectations, but you seem to be onto something. This is dangerous territory. Make sure not to tell yourself that the results are good enough simply because you want to defend the correctness of your idea. Mixed results are an invitation for further investigation.First, make sure to check the analytics on your landing page and ad campaigns. People that click “purchase” but don’t follow through are a good indicator that you are onto something with the solution, but your might be wrong.Make sure your customer interviews give you the same indication. The click-through rate of your ads could also be an indicator. If people aren’t clicking, then maybe you aren’t presenting your idea clear-enough, and the problem isn’t in the actual solution but rather in the presentation.Second, make sure to iterate on your offering. Make changes to the promises given on the landing page based on the feedback you’ve gathered and run the tests once again.Don’t spend too much time iterating on the same idea if it fails to give you the expected results a couple of times. You haven’t built anything yet, so it might be better to scrap it and test something new.Speed is important – one of the main benefits of these validation experiments is that they are easy to do (or at least much easier than building a real product), which means you can test multiple ideas as fast as possible and choose the right one.Good results:The results match or exceed your expectations. Good job, the experiment is a success and you’re ready for the next steps! , Below, we’ll walk you step by step through how to start a business from scratch. While it’s possible just to wing it and stumble upon success, we believe following a proven roadmap will lead to better odds of triumph—there’s a reason 90% of startups fail., Learn how to launch your own business with our step-by-step guide on how to start a startup in 2025. From business planning to marketing, we share the top tips and strategies to help entrepreneurs reach success. Take control of your startup journey..