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средняя рыночная стоимость 1 кв.м жилья в белгороде, Canada's stubby beer bottle finds new meaning in an age of American , Canada's stubby beer bottle finds new meaning in an age of American bluster, Canada's stubby beer bottle finds new meaning in an - One News Page, CBC: «40 years on, Canada's stubby beer bottle is recast as a quiet , A Tall Order: The Stubby Bottle as a Barrier to Entry: A Canadian , Heather Thompson Published in The Mirror - Department of History, The Stubby Beer Bottle. Part III. – Beer Et Seq.
Skip to Main ContentAccessibility HelpMenuWhen search suggestions are available use up and down arrows to review and enter to select.SearchSearchSign InQuick LinksNewsSportsRadioMusicTVnewsTop StoriesLocalClimateWorldCanadaPoliticsIndigenousBusinessThe NationalHealthEntertainmentScienceCBC News InvestigatesGo PublicAbout CBC NewsBeing Black in CanadaMore Canada's stubby beer bottle finds new meaning in an age of American bluster | CBC News LoadedCanadaCanada's stubby beer bottle finds new meaning in an age of American blusterThe stubby, a Canadian beer bottle that was once a fixture in fridges from coast to coast, is now being reinterpreted as a subtle form of economic self-defence as trade tensions with the U.S. heat up.A cultural icon is being reframed as a blueprint for economic self-defenceColin Butler · CBC News · Posted: Jun 29, 2025 4:00 AM EDT | Last Updated: 6 hours agoStubby beer bottles were the predominant vessel for beer in Canada from 1961 to 1984 and today exist largely in antique shops or private collections. (Craig Baird/Canadian History Ehx!)Social SharingForty years after its retirement as the industry standard bottle for beer in Canada, the stubby is being reinterpreted in an age marred by tariffs and American grievance — not as a cultural icon, but as a discreet way of protecting a national industry. In a research paper , Heather Thompson, a recent graduate of the public history program at Carleton University in Ottawa, argues that the stubby — squat, refillable and therefore largely unappealing to foreign brewers — functioned as a quiet and distinctly Canadian form of protectionism. "At the time, the Big Three, [Canadian Breweries Limited], Molson and Labatt's, they see the Americans coming and they knew they were very interested in the lucrative Canadian market. They needed something," she told CBC News. "The stubby is not a tariff, it's not government-imposed. It's as much an economic product as it is a cultural product." In today's climate of rising tariffs, "buy Canadian" policies and deepening trade tensions, the story of the stubby might feel less like historic footnote and more like a blueprint — for how Canada can still navigate life beside an economically dominant and often unpredictable neighbour. The stubby was introduced in 1961, at a time when Americans, who favoured non-recyclable aluminum cans, made their products in large centralized facilities and shipped their beer across the U.S. and to the world. The stubby, by contrast, was glass, but it was also cheap, durable and lightweight, making it easy to transport. It was also able to be reused up to 100 times. It was the keystone in a closed-loop Canadian bottling system that kept costs down for domestic brewers while it kept foreign brewers out by raising the cost of market entry. In a paper published this spring, Heather Thompson argues Canada's stubby beer bottle was a quiet form of economic self-defence as much as it was a cultural icon. (Submitted by Heather Thompson)The bottle also fit neatly within Canada's fragmented domestic economy. Thanks to interprovincial trade barriers, brewers looking to sell in a given province often had to produce their beer there or face tariffs and restrictions when crossing provincial lines.By 1962, the year after the stubby was introduced, Canada's Big Three brewers controlled about 95 per cent of the Canadian beer market. They owned nearly all of the country's 61 breweries, which gave them a physical presence in every region of Canada.The Big Three also held a majority stake in Ontario's Beer Store, known then as the Brewing Warehousing Company Limited. When the stubby was made a packaging requirement for all beer sold at its stores in Ontario, Thompson argues, the Big Three effectively locked all foreign brewers out by creating an extra hurdle for entry into the market."To bottle in the stubby, [American brewers] are going to have to make their own line at their plant to bottle specifically for Ontario," she said, noting any cost savings for American brewers through the reusable stubby would be eaten up in transportation costs by first shipping the beer to Canada then shipping it back the U.S. for a refill. Since almost all of Canada's breweries were owned by only three companies when the stubby was introduced in Ontario, the rest of the country followed suit in adopting the stubby because the bottle could be filled and reused in any bottling plant in any province by any Big Three brewer. On par with bagged milk, says history podcasterThat kind of market consolidation meant for a generation of Canadian beer drinkers, from 1961 to 1984, the stubby was just about everywhere: on bar counters, fridges or sweating on the dock from St. John's to Victoria.It was also immortalized as a symbol of Canadian identity by the beer-swilling, tuque-wearing , who were a parody of Canadian working class culture in the early 1980s, near the end of the bottle's industry dominance. As a parody of Canadian working class culture in the 1980s, Bob and Doug McKenzie helped immortalize the stubby beer bottle as a symbol of Canadian identity during the final years of its industry dominance. (YouTube)"When we think of the stubby, at least for me, I think of Bob and Doug McKenzie," said Craig Baird, host of the podcast, a show that looks back on the country's history.Baird said the only thing that comes close to what the stubby did, in terms of uniquely Canadian design and function, is bagged milk. Like the stubby, it's efficient, cost-effective and largely incomprehensible to outsiders, making it both a practical solution and marker of national identity."If you look online, people say Canadians use bagged milk even though only Ontario and some other localized areas use bagged milk."Canadian brewers dropped the stubby in 1984, switching to taller long necks as American brands like Budweiser and Coors entered the market thanks, first, to licensing agreements with American brewers and then free trade with the U.S. The new bottles held the same 341 millilitres but offered more branding appeal.WATCH | Saying goodbye to the stubby: Farewell to the reliable old stubby41 years agoDuration 4:02CBC reporter Fred Langan explains why the squat brown Canadian beer bottle is being replaced by the long-necked American import.The stubby began to be phased out in 1985 and now largely exists only in antique stores and our collective memory. Reviving the spirit, if not the bottleIn a global market shaped by trade battles and foreign ownership, Thompson sees the stubby as more than nostalgia. It's a reminder of what Canadian brewers once did to protect their market — and what they might do again."We're seeing more interest in buying Canadian," she said. "It's a great opportunity for craft brewers to revive the stubby and its cultural power."While few brewers have returned to the squat bottle, its spirit lives on in projects such as , a patriotic IPA first brewed by Dominion City Brewing in Ottawa.The recipe is shared with 40 breweries across Canada that have used hometown ingredients to create their own versions.Beer not freed: Supreme Court upholds law in cross-border alcohol caseProvinces agree to raise personal exemption for interprovincial booze sales"The idea for the campaign really came from a walk in the snow," Dominion City co-founder Josh McJannett said with an obvious nod to former prime minister Pierre Trudeau, a politician whose retirement followed "a walk in the snow" in 1984, the same year the stubby was put out to pasture. "The thought of stubby beer bottles around again is certainly appealing to the nostalgia in me," McJannett said, noting Glorious and Free is available in tallboy cans only.He said the recipe was crafted as a direct response to some of the frustration he was feeling over U.S. President Donald Trump's tariffs and talk of annexation. "This was a way to harness that feeling and take some kind of an action," McJannett said. Firm, but polite. A beer that, like the stubby, refuses to be poured into anyone else's mould. ABOUT THE AUTHORColin ButlerReporterColin Butler is a veteran journalist with 20 years' experience in print, radio and television in seven Canadian cities. You can email him at colin.butler@cbc.ca.More by Colin Butler:·Corrections and clarifications·Submit a news tip·Report errorRelated Stories Fewer Americans are visiting Canada. Ad campaigns assure them they're welcome here Alberta lifts ban on American liquor imports — but local demand for U.S. booze isn't the same How Canada emerged as the safest port in a storm of global trade Did Trump make Canada Day great again? Some observers say, in a way, yes Canada's largest private sector union calls for retaliatory tariffs against U.S.Footer LinksMy AccountProfileAbout CBC AccountsConnect with CBCPodcastsContact CBCAudience Relations, CBC P.O. Box 500 Station A Toronto, ON Canada, M5W 1E6 Toll-free (Canada only): 1-866-306-4636About CBCSitemapPrivacy PreferencesServicesAccessibilityIt is a priority for CBC to create products that are accessible to all in Canada including people with visual, hearing, motor and cognitive challenges.Closed Captioning and Described Video is available for many CBC shows offered on .About CBC AccessibilityAccessibility Feedback©2025 CBC/Radio-Canada. All rights reserved. now, The stubby, a Canadian beer bottle that was once a fixture in fridges from coast to coast, is now being reinterpreted as a subtle form of economic self-defence as trade tensions with the U.S. heat up., The Canadian "stubby" beer bottle, retired as an industry standard 40 years ago, is being reinterpreted as a historical example of economic self-defense against American competition. A research paper by Heather Thompson argues that the stubby's design (reusable, durable, lightweight) and its .
Canada's stubby beer bottle finds new meaning in an age of American bluster Published 29 Jun 2025, «The stubby, a Canadian beer bottle that was once a fixture in fridges from coast to coast, is now being reinterpreted as a subtle form of economic self-defence as trade tensions with the U.S. heat, This paper focuses on the use of the “stubby” bottle as it is commonly known by Canada’s brewing oligopoly as a non-tariff barrier to trade- first in the 1960s against the larger-scale American brewers and then again in 2002 against local Waterloo brewer, Brick Brewing., After establishing the rise of the oligopoly, the paper turns to examine how the Big Three use their joint power to create artificial barriers to trade, focusing on the development of the stubby bottle and its adoption as the official recital for Canadian beer for over 20 years., Ditto the Miller High Life slope-shouldered, medium-size bottle released in Canada once brewers started to bottle in new formats again: less interesting withal than the 1962 change. The stubby lingers in popular memory as a Canadian icon., Forty years after its retirement as the industry standard bottle for beer in Canada, the stubby is being reinterpreted in an age marred by tariffs and American grievance — not as a cultural icon, but as a discreet way of protecting a national industry. In a research paper published this spring, Heather Thompson, a recent graduate of the public history program at Carleton University in Ottawa .