Zillow vs Realtor: Only 67% of Realtor.com listings are on Zillow. Why? Zillow dominates traffic and adoption, while realtors defend their home turf., Zillow, Realtor.com, Yelp, and Facebook provide overall customer ratings for many agents on a scale of one to five with five as the top rating. The report shows, however, that a large majority of a representative sample of active agents receive a five rating by each company., 82% of members have their own listings on their website, 70% have information about buying and selling, and 65% have a link to their firm's website. 77% of REALTORS® use Facebook and 55% use LinkedIn for professional purposes., Who can create a profile on Zillow? Anyone can create a profile — whether you’re a buyer, seller, agent, homeowner, or real estate professional. Basically, anyone involved in real estate on a personal or professional level can create a profile., Zillow differs from traditional real estate brokerages, which have an army of agents on the ground meeting homebuyers, showing homes, and closing deals. The company became a licensed brokerage in several states and hired in-house agents., Zillow generated 16.9 million leads for agent advertisers in one year. 2 million real estate professionals have listings on Zillow; 92,366 (4.62%) are Zillow Premier Agents..