Impressions. An “impression”, for all intents and purposes, is an ad view. LinkedIn will aim to display your campaign to as many audience members as possible to gather as many impressions as it can. Of course, LinkedIn will document this in the form of its KPIs (key performance indicators), so that you will be able to monitor how your ad is performing at any given time (and make any , 🌱 Make a plan to grow your business on LinkedIn with our free, easy-to-use growth strategy template.. 2. Cost cap. Cost cap is a step below maximum delivery in that it’s still an automated bidding strategy (where LinkedIn sets the actual bid for each auction) but in this case, the advertiser has some control by adding in a cost cap or a target cost for the bidding algorithm to pay for , Your quality score, also called relevance score, is determined by factors such as:. The Click-through rate of your ad (CTR); Comments; Likes; Shares; Follows; Engagement rate; , For years, advertisers have relied on enhanced cost-per-click (ECPC) bidding to simplify manual bid adjustments with the power of AI and machine learning. This approach helped streamline campaign , , .