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Focus mode Show Search Search Query Submit Search Advertisement Business Tinder rolls out mandatory face verification for California users The icon for the Tinder dating app appears on a device in 2020. (Patrick Sison / Associated Press) By Follow July 1, 2025 1:21 PM PT Share via Close extra sharing options Email Facebook X LinkedIn Threads Reddit WhatsApp Copy Link URL Copied! Print West Hollywood-based Tinder is now requiring facial recognition scans for all users in California as part of its efforts to build trust among users and reduce the prevalence of scams and fraud that plague dating apps.The feature, called Face Check, prompts users to take a short video selfie that is used to verify their identity. The verification data allow Tinder, owned by Match Group, to check whether a person’s face matches their uploaded photos. The scan is also used to check other photos on the app to detect if a user is impersonating someone or operating duplicate accounts.The technology is from a company called FaceTec. Users’ verification data will be stored for the lifetime of their Tinder account and deleted within 30 days of account closure. Advertisement “As part of our continued efforts, we are always testing ways to deliver the best experience for our users to seek authentic connections,” a Tinder spokesperson said.While Tinder already offers photo and ID verification features, they are optional. Face Check will be mandatory in some places in hopes of stopping bad actors and bots that rarely opt into voluntary verification measures.The new function is “about confirming that this person is a real, live person and not a bot or a spoofed account,” said Yoel Roth, Match Group’s vice president of trust and safety. Advertisement Tinder has been adding safety features to help users feel more comfortable on the app, including “Are You Sure?” and “Does This Bother You?” prompts that pop up to police potentially unwelcome interactions, as well as newer additions such as Share My Date. Business Tinder bets on group dating feature to win back Gen Z Tinder launches Double Date feature for group dating as the app struggles to retain Gen Z users amid declining subscriptions and burnout. June 18, 2025 The timing of this pilot program comes as romance scams become more prevalent across the United States. Romance scammers typically create fake profiles on dating platforms or contact victims through social media platforms. They build relationships over time through frequent communication before fabricating emergencies and requesting money from their targets.With over 60 million Americans using online dating services in 2023, the stakes are significant. The Federal Trade Commission reported that romance scams cost victims more than $1.1 billion, highlighting the scale of the problem. Advertisement Congressional action is also underway to address these concerns. The House of Representatives unanimously passed the Romance Scam Prevention Act on June 23, which would require dating apps to notify users when they have interacted with someone removed from the platform for fraudulent activity.Face Check is already being used in Canada and Colombia. More to Read 9th Circuit clears Grindr, dating app for gay men, in child sex trafficking case Feb. 22, 2025 Younger daters are tired of swiping. A host of new L.A. startups is vying for their attention Oct. 11, 2024 California’s new digital driver’s licenses to work in Apple, Google wallets Aug. 15, 2024 Show Comments BusinessTechnology and the InternetRelationships Newsletter Inside the business of entertainment The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future. Enter email address Sign Me Up You may occasionally receive promotional content from the Los Angeles Times. Piper Heath Follow Us Email Bluesky Piper Heath is a Los Angeles Times Business intern who previously reported for the Nevadan News and the New York Times. She is a Nevada native and an alumna of the University of Nevada, Reno. More From the Los Angeles Times Entertainment & Arts Denise Richards’ husband, Aaron Phypers, files for divorce and wants alimony July 7, 2025 Lifestyle L.A. Affairs: I dated all kinds of complicated guys. Would L.A. men be any different? July 4, 2025 Entertainment & Arts Quinta Brunson says she ‘hated’ the public aspect of her divorce from ex Kevin Anik July 1, 2025 Lifestyle L.A. Affairs: Just before my lips touched my roommate’s, I pulled back and looked away June 27, 2025 Most Read in Business Business For Subscribers, California Tinder users must now complete facial recognition verification through its Face Check feature to combat fraud and verify identities., Tinder is now requiring California users to verify their profiles using a facial recognition feature called "Face Check.".
Face Check in action. Photo: Tinder Tinder is mandating new users in California verify their profiles using facial recognition technology starting Monday, executives exclusively tell Axios., Californians looking for love will now use facial recognition technology to confirm their identity when they sign up for Tinder. The feature, which is called Face Check, is part of Tinder’s response to bots and scammers, which have made dating app connections increasingly unreliable. Although photo verification already exists on Tinder, until now, a user had to opt in to use it. Now, Face , Sacramento, California – Tinder is requiring all new users in California to undergo facial recognition scans as part of its growing push to make online dating safer. The new feature, called Face Check, uses biometric data to verify that users are real people—and not bots, impersonators, or repeat offenders hiding behind fake photos., Tinder is requiring new users in California to verify their identities by using facial recognition, according to a report by Axios. The policy goes into effect today as a test program. The obvious , Tinder launches mandatory Face Check in California to combat fake accounts using video selfies and biometric facial recognition., .