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Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background , The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people’s willingness to harness them. Unfortunately, many people view AI negatively , When Alex walked into my office and said she was overwhelmed, I thought: OK, she needs my help. She needs answers. I listened, asked a few clarifying questions, and then did what I’ve been , As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers. However , Some New Year’s resolutions are more attainable than others. Even at a time when so much is beyond our control, we remain in control of our own speech patterns. And so, as leaders and employees , .