Learn how to set actionable B2B marketing ROI benchmarks across funnel metrics, awareness, paid media, social and email for 2025 success., Measuring B2B marketing ROI proves your marketing campaigns contribute to revenue. Here’s a guide on how to measure ROI effectively., In Summary Tracking ROI in B2B marketing is vital for showing your campaigns’ effectiveness and fine-tuning future activities. By keeping an eye on important metrics like customer acquisition cost, customer lifetime value, lead conversion rates, and marketing revenue, you can understand how well your marketing efforts are working., , , .