Max has become HBO Max once more. The brand struggled to change its name on X due to technical issues., Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized two-year experiment. The, Max returned to its former name — HBO Max — effective on July 9. Historically, changing the name of a platform typically has no impact., The Max era is over. After a much-criticized name change in 2023, the Max streaming service is officially returning to its original name of HBO Max. If that sounds a little confusing, here's what , Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of, .