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What is a social media audit? Optimize your social media for ecommerce | BigCommerceEnterpriseSmall BusinessHelp CenterDeveloper CenterCall Sales: 1-888-248-9325Log In🇺🇸🇦🇺Australia🇩🇰Danmark🇩🇪Deutschland🇪🇸España🇫🇷France🇮🇳India🇮🇹Italia🇲🇽México🇳🇱Nederland🇳🇴Norge🇦🇹Österreich🇵🇱Polska🇷🇴România🇸🇬Singapore🇿🇦South Africa🇸🇪Sverige🇦🇪UAE🇬🇧United Kingdom🇺🇸United StatesFeaturesResourcesPricingGet StartedGet Startedopen menuFeaturesResourcesPricingHelp CenterDeveloper CenterCall Sales: 1-888-248-9325Log In🇺🇸Change countryCreateDesign a beautiful online storefront.ConvertCreate a fast, simple checkout that converts.MarketReach more shoppers across channels.GrowExpand into B2B, new markets, and more.OperateDrive efficiencies with a reliable platform.Watch Our Product TourSee how BigCommerce helps you build and manage your online store with ease.Watch NowLearn & GrowHelp CenterWorld-class support, 24/7.Partner ServicesGet help building your store.App StoreConnect to leading software.BigCommerce UniversityEcommerce training from our experts.Theme StoreBeautiful design templates.Ecommerce BlogNews, strategy and analysis.Ecommerce InsightsPodcastWebinarsDocumentation & Videos6 Key Steps to Launch Your Online StoreExplore our Launch Foundations series to get your BigCommerce store up and running quickly.Learn MoreHomeConversion Rate OptimizationEcommerce AnalyticsEcommerce How TosEcommerce Marketing and StrategyEmail Marketing and AutomationPayment GatewaysProduct and Inventory ManagementSearch Marketing for SEO and SEMHomeConversion Rate OptimizationEcommerce AnalyticsEcommerce How TosEcommerce Marketing and StrategyEmail Marketing and AutomationPayment GatewaysProduct and Inventory ManagementSearch Marketing for SEO and SEMBigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online.Start free trialRequest demoExplore resourcesGlossary HomeWhat is a social media audit? Optimize your social media for ecommerce successWhat is a social media audit? Optimize your social media for ecommerce successDefinition: A social media audit is a series of steps taken to evaluate and optimize a business's social media profiles and strategies. Performing a social media audit can help ecommerce businesses stay on top of their online presence.Why conduct a social media audit?Completing an audit answers several questions about the relationship between a company and its Web audience.Does a presence on bring in new customers?Is the retaining old ones?If there any online profiles not in line with a business's marketing plan, an audit can realign them or indicate they need to be disposed of.An audit is also an opportunity to determine which marketing techniques are successfully hitting established goals versus which ones need to be revised. The results can be used to assist companies in planning future campaigns and completing future audits.Performing a social media audit1. Locate all profiles.Certain profiles will be easy to find if social media is well-integrated into a . Still, a few may have fallen by the wayside. These profiles are usually on lesser-known networks or platforms that were once up and coming but have since lost popularity. Aside from the big names (Facebook and Twitter), companies should check Google Plus, LinkedIn, Yelp, Tumblr, , Snapchat, Vine, Periscope and many more. Also, be sure to check employment websites such as Indeed and Monster.com. An Internet search can find elusive profiles and point out any unofficial ones.2. Record informationMake a spreadsheet to record the platform of each profile, its URL, who has access to it (listing their roles if applicable) and its number of followers. Track how frequently each profile is updated and how often viewers - both followers and nonfollowers - respond to comments and post ones of their own. Does viewer engagement rise with frequent posting, or do they prefer a select few updates? Recording viewer engagement can be done manually or through a social media metrics service.3. Check each profile for completionGo through each profile and make sure that every input option is filled. Social media sites vary in the amount of information a business can list (Instagram , biography and profile picture, while Yelp adds , location and much more). This ensures that a company is making the most out of every social media account. Some profiles also vary depending on which device they are viewed with - Tumblr's adds a header and color options that are not present on its desktop sites.4. Check for consistency and deviationsLogos and names should be the , and any optional colors should be consistent with branding. Images, videos and other content should be similar enough to relate to each profile, but the unique aspects of each platform can be utilized. Certain information is more compatible with different social media sites (keep to YouTube and on Facebook, for example), and having a bit of unique content provides a reason for consumers to follow all of a company's profiles. Check the content of each profile and make sure it is consistent with the overall marketing strategy. Communication should be the same unless that communication is platform-specific - for instance, a drawing only for Twitter users.5. Consider the marketCertain markets gravitate towards - for instance, Pinterest is comprised of mostly women (anywhere from 72 percent to 97 percent), while Google Plus is mostly men (71 percent). Ecommerce leaders should look at the market each profile attracts and evaluate if this market reflects a brand's goals and strategies. This also means examining the interaction between viewers and posted content. Are viewers more engaged on one profile than another, and if so, why? Which marketing techniques are more successful? Similarly, check the tone of consumer comments. Are they complimentary, or are customers not happy with the offered product? as well, and issues should be dealt with quickly and privately.6. Set goals.Once profiles are consistent and evaluated, it's time to look forward. Decide what's important for the coming months and what can be improved upon. Set concrete goals such as increasing followers, comments or responses by a certain number or percent. Once completed, save the results of this audit for future reference.7. Dispose of unnecessary profilesSometimes a profile underperforms. Follower count or engagement may be low or the platform may not be popular. In this case, shut down the profile and focus marketing efforts elsewhere.8. Identify unauthorized profilesUnfortunately, there may be instances where a company finds fake profiles written in its name. Hootsuite, a profile management service, advised making a note of these profiles and to shut them down. Sending the creator a message may do the trick; if not, check the site's terms of service, FAQ or to see what can be done.Social media audits are certainly very involved, but completing one can make sure branding is consistent and .BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online.Start free trialRequest demoExplore resourcesStart growing your ecommerce business even faster.Start your free trialHigh-volume or established business? Request a demoFeaturesCreateConvertMarketGrowOperateResourcesPricingFree TrialRequest a DemoApps & IntegrationsThemes & TemplatesEventsBecome a PartnerFind a PartnerBigCommerce BlogBigCommerce ServicesHelp centerBigCommerce CommunityKnowledge BaseVideosContact Tech SupportDeveloper CenterDeveloper CommunityAPI DocumentationTheme DocumentationCompanyAbout UsCareersAwardsPlatform Trust CenterLeadersPressInvestor RelationsFeaturesResourcesHelp centerCompanyTwitterFacebookLinkedInYouTubePinterestInstagram© Copyright 2003 - 2025 BigCommerce Pty. Ltd.Privacy Policy|Website Terms of Use|Master Services Agreement|Legal Archives|Sitemap|Cookie Settings, Social commerce is changing the way we shop. Explore key trends, platforms, and strategies to leverage this growing ecommerce channel., With a whopping 1 billion active users and an engagement rate 58% higher than Facebook’s, Instagram has set out to enhance customer engagement using its newest ecommerce feature: Instagram Live Shopping..
Still, a few may have fallen by the wayside. These profiles are usually on lesser-known networks or platforms that were once up and coming but have since lost popularity. Aside from the big names (Facebook and Twitter), companies should check Google Plus, LinkedIn, Yelp, Tumblr, Instagram, Snapchat, Vine, Periscope and many more. Also, be sure , Market your products on Tumblr. Easily embed straight-to-checkout links into marketing emails. Make it easy to add-to-cart directly from social mediaand much more! Flexible, Customizable. The Buy Button is fully responsive so it looks great on mobile and desktop, and can scale intelligently on responsive websites., Follows on sites such as Twitter, YouTube, Instagram and Tumblr work differently from Facebook. On those platforms, all profiles are public by default, meaning that any user can follow any other user., Feeds (Facebook, Blogger, Mastadon, Pinterest, RSS, Tumblr, Twitter, Vimeo, WordPress, YouTube): a great tool for gathering feeds from various platforms into a single, beautifully designed page that will make reading posts super easy. FAQ: this app allows you to create beautiful FAQ sections on your pages., Think big — and grow bigger — with our flexible, professional-grade ecommerce platform., upload content from different sources: social media (Instagram, TikTok, Twitter, Tumblr, Pinterest), brand content, events, videos, text and products Content upload from the computer, a social network or your asset management tool.