Cluster sampling is a method where you randomly select entire groups, “clusters,” from your audience. Instead of choosing individual users from every possible segment, you pick whole clusters at random., Stratified sampling divides a population into subgroups for accuracy, while cluster sampling selects entire groups for easier collection., Stratified sampling is a method of sampling that involves dividing a population into homogeneous subgroups or ‘strata’, and then randomly selecting individuals from each group for study. The process of classifying the population into groups before sampling is called stratification., Unlike stratified sampling, where samples are drawn from every stratum, cluster sampling involves randomly selecting entire clusters and including all individuals within those clusters in the sample., Estimate population proportions when stratified sampling is used. In stratified sampling, the population is partitioned into non-overlapping groups, called strata and a sample is selected by some design within each stratum., What is cluster sampling? Cluster sampling groups people by a factor, such as geographic areas, neighborhoods, or cities. Researchers then randomly select entire clusters and survey everyone within them. This method treats existing groups as subgroups to make the sampling process simpler..