Midsummer, more than Christmas or New Year’s Eve, is when Swedes really let loose, taking full advantage of daylight that lasts until close to midnight, and singing and dancing until sunrise., Midsummer’s Eve is also known as Herb Evening. Legend says that this is the best night for gathering magical herbs. Supposedly, a special plant blooms only on this night, and the person who picks it can understand the language of the trees., Midsummer's Day is marked on or near the summer solstice each year, and at the midpoint of the harvest season. The holiday celebrates the longest day of the year and is believed to bring good fortune., In 2025, Midsummer Eve falls on Friday, 20 June. This much-loved festivity is always celebrated on a Friday between 19 and 25 June – just as summer is hitting its stride. Why do Swedes celebrate Midsummer?, It’s celebrated over a span of several days (normally around June 20 – 25) in Sweden and Finland and often occurs in tandem with St. John’s Eve festivities. Midsummer History and Traditions. Dating back to the late Middle Ages, the centerpiece of Midsummer is the raising and dancing around a majestic Midsummer pole., Midsummer’s Eve is always celebrated on a Friday. In northern Europe, midsummer has long been celebrated in conjunction with the Christian holiday of John the Baptist, which is also the reason why Saturday has become a public holiday..