Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as lead capture, landing page builders, or CRM. To qualify for inclusion in the Lead Scoring category, a solution must:, The software is designed to simplify complex processes like lead scoring, enabling businesses to easily identify and prioritize their most promising leads based on engagement and behavior. At its core, EngageBay focuses on lead scoring by automating the process of evaluating leads., , , , .