Your objective is what you are trying to achieve. Our main objective was the recovery of the child safe and well. His objective was to play golf and win., OBJECTIVE meaning: 1 : based on facts rather than feelings or opinions not influenced by feelings; 2 : existing outside of the mind existing in the real world, Definition: In business terminology, the objective is something that is expected as the end result to be achieved by the firm within a definite period of time, through its operations. It prescribes the scope and also directs the efforts of the concern. The objectives of the organization are expressed in relation to the future., Objective most commonly means not influenced by an individual’s personal viewpoint— unbiased (or at least attempting to be unbiased). It’s often used to describe things like observations, decisions, or reports that are based on an unbiased analysis., From Longman Dictionary of Contemporary English Related topics: Military ob‧jec‧tive1 /əbˈdʒektɪv/ S3 W3 AWL noun [countable] 1 something that you are trying hard to achieve, especially in business or politics SYN goal He vowed to achieve certain objectives before the end of his presidency. the best way to accomplish your objectives The degr, Existing independent of or external to the mind; actual or real: objective reality. b. Based on observable phenomena; empirical: objective facts. 2. Uninfluenced by emotions or personal prejudices: an objective critic. See Synonyms at fair 1. 3..