Jesse Helms (born Oct. 18, 1921, Monroe, N.C., U.S.—died July 4, 2008, , N.C.) was an American politician and longtime member of the U.S. (1973–2003), who was a leading figure in the conservative movement. Nicknamed “Senator No,” he was perhaps best known for his vehement opposition to and gay rights.Helms, the son of the chief of police in Monroe, N.C., attended Wingate Junior College and (now Wake Forest University; in Winston-Salem) but abandoned his schooling in 1941. He served as a recruiter for the U.S. Navy (1942–45) before becoming city editor for The Raleigh Times, and from 1948 to 1951 he was program director for the radio station WRAL in Raleigh. He then served as an aide to Senators Willis Smith (1951–53) and Alton Lennon (1953). In 1953 he became the executive director of the North Carolina Bankers Association, a position he held until 1960. That year he began working as a political commentator for WRAL, WRAL-TV, and the Tobacco Radio Network.Originally a , Helms left the party in 1970. His political transformation was in large part due to his opposition to the (1964) that was passed under Pres. . In 1972 Helms was elected to the U.S. Senate as a . As senator, he maintained a staunchly conservative stance on social issues, leading crusades against and , supporting prayer in public schools, and opposing the busing of students for racial integration. A polarizing political figure, Helms was reelected four times—in 1978, 1984, 1990, and 1996—but never garnered more than 55 percent of the vote. His campaigns were often criticized for their adversarial tone, as when in 1990, while running against Harvey Gantt, an African American candidate, Helms employed what many considered a blatantly racist television ad that attacked ., Jesse Alexander Helms Jr. (October 18, 1921 – July 4, 2008) was an American politician. A leader in the conservative movement, he served as a senator from North Carolina from 1973 to 2003., Jesse Helms was an American politician and longtime member of the U.S. Senate (1973–2003), who was a leading figure in the conservative movement. Nicknamed “Senator No,” he was perhaps best known for his vehement opposition to civil rights and gay rights..