Checkr surveyed Americans from four generations to uncover their feelings about the job search process in America; how job seekers use social media to uncover opportunities; the value in transparency and respectful communication; the negative impact of ghost hiring; struggles with traditional job boards; and much more., Using Social Media for Talent Acquisition—Recruitment and Screening ©SHRM 2016 15 Note: Only respondents who were currently using social networking websites to recruit job candidates were asked this question. Figure represents those who answered “very efficient” or “somewhat efficient.” Respondents who selected "Not, A staggering 70% of organizations use social media to search and screen job candidates while about 48% use it to check in on current employees. 58% of organizations noted that they look for information that supports the candidate’s qualifications., In today’s job market, college students increasingly rely on social media to gather background information on potential employers, enabling them to effectively align recruitment opportunities with their personal career goals and needs (Gershon, 2024)., Two-thirds (66%) of recruiters use social media for advertising job vacancies. A survey showed that 82% of organizations currently use social media in order to successfully recruit passive job candidates., Recruiters need to find talent that is compatible with their existing work culture, and not all applications are. For example, according to a 2021 LinkedIn survey, workers prioritized the following factors: 1. Work-life balance (63%) 2. Compensations and benefits (60%) 3. Colleagues and culture (40%).