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SEM Strategy Best SEM Tools What is Search Engine Marketing (SEM)? Search engine marketing is the process of using paid advertising to ensure that your business's products or services are visible on search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a top result for that search query., Learn how to create a search engine marketing strategy to get more exposure in search engines using SEO and PPC., Search engine marketing is a digital marketing practice used to increase your site‘s visibility in search engines., , , .