The McDonald's Marketing Strategy has played a pivotal role in shaping the fast-food landscape, elevating a simple idea into a dominant global enterprise., Here are some key points that support this status: Market Share and Leadership: ACRELEC holds a significant share of the global self-ordering kiosk market, with a reported 16% of global hardware shipments. This positions them as a leading supplier to major quick-service restaurant (QSR) chains like McDonald’s, Burger King, and KFC 14., Enjoy exclusive deals with McDonald's app! Download the McDonald’s app and enjoy exclusive deals for your favorite items and so much more! You’ll wonder how you even lived without it!, McDonald’s, a worldwide fast-food giant, was the first technological innovator in the restaurant business. One of their most substantial innovations in recent years has been the exponential growth of self service kiosk machines. These kiosks have revolutionised the way customers interact with the brand, leading to a green, personalised, and engaging dining experience. The Rise […], McDonald's is keen to make sure that customers get a comparable experience, whether they order at the counter, drive-thru, or using one of the new digital solutions. (Image source: mcdonalds.com) Another way McDonald's is looking to leverage the power of its mobile ordering system is by exploring options around offering home delivery., McDonald’s has rolled its loyalty scheme out across the whole of the UK after first trialling it in a few select stores. The move means customers can earn points on their spending at the fast-food chain, which they can then redeem on free food, including Big Macs. Here's how it works..